All posts by Broker★Agent Advisor

 
READ MORE

Turn Your Slump Into a Success

by Broker★Agent AdvisorJanuary 24, 2016

by Matthew Ferry

I know it sounds crazy, but sales slumps are great for business!

Let me qualify that…

If you have a ‘Top Agent Mindset’, sales slumps are great for business. For most agents they can be terrifying and financially devastating.

Top Agents seem to have a resilience that appears to make them less susceptible to sales slumps. But it’s not what they do, it’s how they think that makes them resilient.

In this article I will show you that they are just as susceptible to sales slumps as any other agent.  I will also reveal their secret that makes their sales slumps valuable. Sounds crazy, right?

Let’s jump in!

If you are in a slump, this is going to help you get out fast!

The Power of Recontextualization

Top Agents realize that mindset is the one change that changes everything. In other words, looking at something differently changes your approach to it. In my Mindset Methodology I call this Recontextualization.

It’s the ability to consciously change or shift your context…the words you use to describe your situation. Nothing is anything until you label it. The way that you label , or how you describe something, determines your relationship to it. Labels can implicitly reveal how you feel, how you react, your mood, and/or your expectations.

You can’t change the way things are, but you can change your relationship to it with your words.  How you describe things to [...]

CONTINUE READING
 
READ MORE
Education and Training

Frustration to Freedom… How to Drop Your Deadbeat Buyers

by Broker★Agent AdvisorNovember 18, 2015
by Matthew Ferry

Dead beat buyers!  Ugh!

They can be like a vampire sucking the life out of you. So why are you holding on to these people? You know you should let them go but you don’t.

Don’t worry my friend.  I’ve got your back… In this article I will help you get free of Dead-Beat Buyers and reclaim your dignity, joy and personal power.  Sound good? Let’s do this.

To start, let’s do a little ‘be-honest’. You already know what you need to do. You need to drop them. But you don’t. Why? Maybe you’re addicted to suffering.  Maybe you’re codependent.  Maybe you are starry-eyed and optimistic.  I don’t know.

What I do know is that if you are reading this article, then you realize you have a problem. You realize you’re pretending like they are going to buy any day now, right?  “Matthew, I just have to show them one more house. I can’t let them go!  What if they buy from someone else?  I’ve put in so much work.”

The list of reasons goes on and on. And, I know… It’s okay.  It happens to the best of us.  But it’s time for a change. Let’s get your power back starting now.

The first step to solving any problem is the awareness of the cause.  In my Mindset Methodology I call this ‘The Game Changer Process’.  Awareness of a problem instantly makes you more flexible because you don’t want to keep [...]

CONTINUE READING
 
READ MORE
Sales and Marketing

Prospecting… From Fearful to Fearless

by Broker★Agent AdvisorJune 1, 2015

by Matthew Ferry

Those who fear it, vehemently oppose it. Those who embrace it, are some of the biggest agents in the business.

Brian Buffini has built his career teaching people to avoid it. Mike Ferry, my father, is villainized for teaching it.

It’s controversial. What is it?

Prospecting!!

I started teaching people how to prospect in 1993, and built my career on helping people learn the skills necessary to be successful to use prospecting to build their business.  Yet after teaching thousands of agents the techniques, scripts, dialogues, closes, and systems for prospecting… few ever did it and even fewer still made it pay.

In 1999 I had a flash of insight!  An awakening of sorts.

“The only difference between the successful prospector and unsuccessful prospector was their mindset.”

Same skills. Same calls. Same scripts. Yet the better mindset wins every time.

At first it didn’t make any sense to me. It took me years to fully understand it. In the end it became so obvious that mindset is the one change that changes everything, that I took my focus off of techniques altogether and started teaching mindset full time.

Is prospecting only for the fearless or can anyone do it?

The answer to that question is both simple and complex. The simple answer is yes, anyone can do it. The complex answer is that you must develop a mindset that is aligned with prospecting.

Let me see [...]

CONTINUE READING
Proudly serving the real estate community since 1996.