Every once in a while a property comes along that has extraordinary potential. That diamond in the rough which can be difficult for the average buyer to see without some help.
I had the pleasure of talking with the listing agent for one such extraordinary property and learning exactly what he did to help overcome visual hurdles to stimulate increased value for his seller.
As a raw piece of land, the listing agent could have chosen to market this piece of property simply as a land investment “with potential” and the regular run of the mill specifics.
With the help of an architect and builder, along with some special aids however, they were able to show the greater potential in being able to sustain a 4,500 square foot home on 1.16 acres with a 10 minute walk to the community of Whistler, BC.
By creating 3D renderings of the potential space, including a waterfall and glass elevator make this acreage obtainable for most interested buyers buyers because now everyone can understand the potential view, elevation, and possibilities whether its the final design or not.
The star of this marketing campaign is the 3 dimensional photo collection. Imagine trying to market this property without these photos. How would you ever be able to express the uniqueness of this exquisite piece of land? The setting is majestic, the [...]
Recently I had a discussion with Heather, our project coordinator, regarding the importance of agents keeping things organized in their business. Whether that is organizing your files, systems, or even your time, each is critical to an agent’s success.
As Heather puts it “good organization is key to a successful transaction and being organized saves you time, money and potential transaction mishaps.” I couldn’t agree with her more. Here are some of the great ideas that came from our discussion.