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Sales and Marketing

18 Mistakes Most Home Sellers Make

by WalterDecember 15, 2015
by Walter Sanford

Here’s a checklist of ideas to educate your prospective sellers on the pitfalls of selling their home and help position yourself as the local expert.

Just one more piece of collateral to add to your lead conversion and follow up tools as a free download on your web site, addition to your email auto responder, or through your client e-letter.

Pick out those that best suit your business strengths and modify to make it your own.

18 Mistakes Most Sellers Make When Putting Their Home on the Market Pricing your home too high: Have a professional determine comparable sales and listing competition. You want top dollar, and you want all the buyers to see your home.  The top agents know how to walk that fine line. Small repairs bring big profits and fast sales: Have a professional give you low-cost solutions to minor repairs that will yield big profits. I arrange for a professional inspection for my sellers so we are actually selling “pre-inspected properties”, which is another reason why I get more showings for my sellers. Not considering other financing terms (besides cash): Have a professional give you options that may be better than cash for you, the homeowner, and financing options that excite a buyer. All of my sellers have a flyer that we give them on the “Fifteen Ways a Buyer Can Finance” detailing how new buyers can finance your home. Market Timing: Have a professional [...]
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