News and Trends

Education and Training

Lightning Round with 7 of EXIT Realty’s Finest

by Broker★Agent AdvisorMarch 28, 2020

Unprecedented times call for unprecedented action.

Generally reserved for their own internal training and advancement, EXIT Realty steps up big time with this public share from a few of their best and brightest.

Listen in for practical strategies and tips to help steady your share of this shaky market… and perhaps even pick up some new business in the process!

Download panelist takeaways and contact information.

Connect with Exit Realty… Website ★ Facebook ★ YouTube ★ Instagram

Message from EXIT Realty…“When you’re down, reach up and when you’re up, reach down.” Words spoken by our Founder and Chairman, Steve Morris. At EXIT Realty we’re focused on providing support, elevating confidence and increasing focus, so we assembled a team of industry experts to join Annette Anthony, our Vice President of Technology Engagement, to contribute their best advice. During this conversation with panelists Chantal Traversy, Sheryll White, Nick Libert, Janice Petteway, Sharron Richardson and Samantha Morris you’ll hear how to handle current listings and generate new ones; help buyers and follow up with clients, and leverage your time wisely with productivity to help keep you focused. In addition, you’ll learn about opportunities in the real estate market today, creating a continuity plan, tips for your [...]

Education and Training

How to Turn Crisis into Opportunity

by Broker★Agent AdvisorMarch 19, 2020

Last weekend the Chris Watters team out of Central Texas had 172 showings that resulted in nearly 20 offers.

Yes! You can thrive too despite the crisis.

Because Chris started his real estate career during a recession he’s in a unique position to share real-world advice that will help you navigate through these troubled times.

Forecast of what’s to come over 3-6-12 months.How to prepare and thrive.Resources available for $100 mil grant for small business advertising.Why it’s important to take action now and how.Q&A from live Facebook audience.

Free Book – See how Chris took his first team from zero to $1 Million in net income (in just three years!) in his 212-page, step-by-step manual titled ‘The Million Dollar Real Estate Team’. Available now on Amazon or snag it for FREE + S/H at

More about Chris Watters

I’m a Texas native that began my career in the real estate brokerage business. I began working as a real estate agent helping families and investors buy or sell property in Central Texas. I started Watters International Realty in 2010. In 2019, our team successfully closed over $100+ Million in sales and helped hundreds of families in the purchase or sale of a home. In 2015, we began opening branches across Texas and partnering with other successful agents and team leaders, assisting them in [...]

News and Trends

Is Mike Ferry Still the King of Prospecting?

by Broker★Agent AdvisorOctober 11, 2019

Kimberly Houk – Prospecting Today

The industry is torn when it comes to Mike Ferry.But who’s closing more deals… The half who follow his traditional approach, or those who’ve embraced newer techniques?Here’s a few highlights from our interview…

Is social media just a distraction?Why incompetent agents are the biggest threat to our industry.How is coaching different than cheer leading?What’s better… Solo or team?Why Mike prays for a recession.What every agent should ask before signing on with a new broker.Why Mike hopes Tom watches this interview.

Free Report… 89% of agents who earn over $80k a year do three things. Get your copy of ‘The State of Prospecting’ and find out how to out earn your competition without spending a fortune.

Kimberly HoukManaging EditorProspecting

Education and Training

Real Estate Advertising that Drives Traffic

by RichJanuary 28, 2016
Creating ads is a major part of your job as a real estate professional.

In this post I’m going to expand on the common A-I-D-A formula and delve into real world examples of successful ads from a few top agents.

A-I-D-A is an acronym for…

Attention Interest Desire Action

Attention – In our media-filled world, you need to be quick and direct to grab people’s attention. Use powerful words, or a picture that will catch the reader’s eye and make them stop and read what you have to say next.

Interest – This is one of the most challenging stages in the AIDA model: You’ve got the attention of your target audience, but can you engage with them so they’ll want to spend their precious time understanding your message in more detail?

Gaining the reader’s interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.

Desire – The Interest and Desire parts of the AIDA model go hand-in-hand: As you’re building the reader’s interest, you also need to help them understand how what you’re offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.

So, [...]

Sales and Marketing

Listing Tips from Top Real Estate Brokers

by RichJanuary 14, 2016
by Rich Levin

In preparation for an upcoming speaking engagement I spoke with some of the top brokers I coach to find out their favorite listing techniques.

If you’re not already, try using a few of these tips at your next sales call…

Broker #1

Use professional photography. One broker said he shows clients the visual difference between his listings and competition (that doesn’t use professional photographers). He’ll even ask the seller to pick a house they know is for sale in the MLS and compare its listing to his; he makes sure that his listing beats the competition in the virtual tours.

Explain the system of regular communication. He guarantees every seller communication between 10 and 12 once a week. That’s because having a regular talk with clients is the biggest complaint that sellers have about agents.

Take off your shoes when you enter the house. No matter what condition the house is in. I’m surprised at how many people actually do take their shoes off, but it shows a respect for the house, casts a good impression, and helps the clients feel more respect for the real estate. One of our coaching clients even buys booties from a hardware store for prospective buyers to use when entering a home.

Be prepared with and know the comparables. Get comparables for all of the houses in the neighborhood. Having them printed or in notes that you use to answer the seller show that you’re very aware of the same data as [...]